About us

Welcome to Soft Essentials - your new go-to online store

Hi there, I’m Inge, the founder of Soft Essentials. I’ve always had a love for clothing and jewellery - how the right piece can not only transform an outfit but also boost your confidence. That passion led me to create a brand that brings great quality wardrobe staples and trendy clothing to young South African women. After all, who wouldn’t want to look and feel their best every day while looking effortlessly put together?

After seeing the need for these pieces, I wanted to create a brand that feels like an extension of your closet with clothing & jewellery build on these foundations: soft, feminine, and timeless. My vision is to introduce collections that go beyond fleeting trends - pieces that can be worn not just for one season, but confidently for years to come.

Each item in our collection is personally selected from trusted international suppliers. Think easy-to-wear favourites with that little something extra.

As a small but growing brand, trust means everything to us. We’re here to ensure you have a smooth, enjoyable shopping experience every time. We hope you find pieces that feel like they were made just for you!

Thanks for being part of this journey. I’m so excited to bring you clothing & jewellery pieces, one essential at a time.